SouthernLINC Wireless - Press Releases

SouthernLINC Wireless Rolls Out New Hurricane-Focused Ad Campaign
New campaign touts carrier’s reliability

ATLANTA – July 15, 2006 – SouthernLINC Wireless®, the wireless communications service from Southern Company (NYSE: SO), recently launched its new advertising campaign with online, radio and print ads appearing in Georgia, Alabama, Northwest Florida and Southeast Mississippi. The campaign highlights SouthernLINC Wireless’s network reliability during hurricanes and severe weather. Atlanta-based advertising agency Kilgannon created the campaign.

"SouthernLINC Wireless has always been the most reliable wireless company in hurricane affected regions," said Rena Kilgannon, principal, Kilgannon. "Our advertising is designed to reassure customers that they are making the right decision by going with SouthernLINC Wireless because of their reliability - particularly in severe weather. The ad has to effectively communicate that consumers can put their mind at ease because they're on a wireless system that won't let them down."

The print ads will appear in business and consumer publications. The online banner advertisements are scheduled to appear on Web sites such as weather.com. The radio spots can be heard on a variety of stations throughout SouthernLINC Wireless’s footprint.

“The SouthernLINC Wireless system was built to withstand even the worst conditions and we’ve proven that for the past 10 years,” said Julie Pigott, vice president of marketing and customer support. “We have always been known as a reliable wireless service provider, and the new ad campaign showcases what we consider to be a key differentiator in the Southeast.”

SouthernLINC Wireless was created to meet the needs of both commercial customers and Southern Company’s five power companies (Alabama Power, Georgia Power, Mississippi Power, etc.) in 1996. Since its inception, SouthernLINC Wireless has built in redundancies, power back-ups and security features designed to ensure the most reliable communications even during the worst weather conditions.

About SouthernLINC Wireless
SouthernLINC Wireless, a Southern Company (NYSE: SO), is an Atlanta-based regional wireless carrier covering the major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. SouthernLINC Wireless bundles multiple communication options into one phone including push to talk, cellular service, text messaging, wireless Internet access and wireless data. More information about SouthernLINC Wireless can be obtained by calling 1-800-818-LINC (5462) or visiting the SouthernLINC Wireless Web site at www.southernlinc.com.

About Southern Company
With 4.3 million customers and more than 41,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast, one of America’s fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has received the highest ranking in customer satisfaction among U.S. electric service providers for seven consecutive years by the American Customer Satisfaction Index (ACSI). Visit our Web site at www.southerncompany.com.