SouthernLINC Wireless - Press Releases

SouthernLINC Wireless Gears Up For Holiday Shopping Season
Carrier rolls out series of promotional offers

ATLANTA –Oct. 5, 2006 – SouthernLINC Wireless®, a Southern Company (NYSE: SO), today launches its new promotional campaign specifically targeting small and medium-sized businesses and consumers. The carrier noted that many potential customers are making purchasing decisions toward the end of the year. The campaign includes offers that will be attractive to potential wireless customers who are looking to capitalize on appealing new products and price plans launched in conjunction with the holiday shopping season.

In addition to new plan features and promotional offers, SouthernLINC Wireless plans to offer a next-generation GPS navigation service called *TeleNav GPS Navigator™. This feature provides voice and onscreen turn-by-turn driving directions via a customer’s mobile phone and includes Biz Finder, which allows a customer to search for and get directions to millions of businesses such as restaurants, ATMs and hotels. TeleNav GPS Navigator™ also includes Fuel Finder, which provides customers with directions to the closest gas station with the cheapest gas.

“Just in time for the busy holiday shopping season, we’ve developed a host of new promotions that we know will be attractive to potential customers,“ said said Julie Pigott, vice president of marketing and customer support for SouthernLINC Wireless. “We continuously listen to our customers’ needs and and our holiday promotional offerings are a direct result of our customers’ requests.“

The SouthernLINC Wireless series of new promotional offerings include:

• Buy one, get one free phone offers on five different Motorola handsets with a one-year service agreement
• One month free service plan access on new activations with a two-year service agreement
• Free shipping for online shoppers including accessories & new phones for the months of November and December
• “Keep on Talkin’“ Plan offers unlimited PTT and Cellular Calling for as low as $59.99 per month
• New prepaid plan including unlimited night and weekend cellular minutes starting at 9 p.m.
• Two months free package access for customers who sign up for a text message package
• Unlimited free cellular mobile to mobile calls on certain plans
• Talk It Up plans starting at $29.99 per month

Promotional offers will be available beginning Oct. 5, 2006 and Telenav GPS Navigator ™ will be available on Oct. 11, 2006. Customers can visit any SouthernLINC Wireless retail store or participating dealer location to inquire about the new offerings. Additional information is also available online at www.southernlinc.com.

*TeleNav GPS Navigator™ is a trademark of TeleNav, Inc. Copyright© 2006 TeleNav, Inc. All rights reserved.

About SouthernLINC Wireless
SouthernLINC Wireless, a Southern Company (NYSE: SO), is an Atlanta-based regional wireless carrier covering the major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. SouthernLINC Wireless bundles multiple communication options into one phone including push to talk, cellular service, text messaging, wireless Internet access and wireless data. More information about SouthernLINC Wireless can be obtained by calling 1-800-818-LINC (5462) or visiting the SouthernLINC Wireless Web site at www.southernlinc.com.

About Southern Company
With 4.3 million customers and more than 41,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast, one of America’s fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has received the highest ranking in customer satisfaction among U.S. electric service providers for seven consecutive years by the American Customer Satisfaction Index (ACSI). Visit our Web site at www.southerncompany.com.