SouthernLINC Wireless - Press Releases

SouthernLINC Wireless Announces TeleNav GPS Navigator
Customers have access to turn-by-turn voice and onscreen driving directions, more than 10 million business addresses, and easy navigation to the closest and cheapest gas station

ATLANTA and Santa Clara, CA – Oct. 18, 2006 –SouthernLINC Wireless®, a Southern Company (NYSE: SO), and TeleNav Inc., the first company to launch GPS navigation on U.S. wireless devices, today announced that SouthernLINC Wireless customers now have access to a GPS navigation system directly on their mobile phones. Just like an in-car navigation system but with more features and automatic mapping updates, TeleNav GPS Navigator offers customers turn-by-turn voice and onscreen directions to addresses across the country. Other features include Biz Finder, which provides information and directions to businesses such as ATMs, restaurants and hotels; and Fuel Finder, which will direct users to the closest gas station with the cheapest gas that day. Additionally, with TeleNav GPS Navigator’s unique voice-recognition system, customers can call in addresses while on the road, eliminating the worry and hassle of having to pull over to enter in a destination. Before they begin driving, customers can also enter in addresses using the phone keypad or they can preplan business or vacation trips on TeleNav’s website at www.telenav.com.

“This is an exciting day for SouthernLINC Wireless and our customers,” said Julie Pigott, vice president of marketing and customer support for SouthernLINC Wireless. “For both our consumer and business customers alike, TeleNav GPS Navigator is a service that can save time and reduce stress. The fact that we are able to offer this on our mobile phones and at an affordable price means that we are bringing even more value and benefits to our customers.” TeleNav GPS Navigator is available for a fraction of the price of in-car navigation systems and dedicated personal navigation devices (PNDs). The service starts at just $9.99 per month and SouthernLINC customers are not charged cellular airtime minutes for using the service.

“The team at TeleNav has worked very hard to develop a navigation service that meets real-life needs at an affordable price and we are very pleased to be able to extend this service to SouthernLINC Wireless customers,” said H.P. Jin, president and CEO of TeleNav. “We believe TeleNav GPS Navigator is a solution that not only makes driving more enjoyable and less stressful, but also can save a lot of time and hassle for anyone.”

Features of TeleNav GPS Navigator

• Voice and on-screen directions – As you drive, you will get up-to-the minute guidance from an easily understood human voice. Receive automatic re-routing directions if you miss a turn. Users can also preview their routes before they begin driving and specify preferences including highways and streets.
• Biz Finder – Find businesses and services, including ATMs, restaurants, hotels, parking lots and shopping malls. Then easily navigate to them with the click of a button. Biz Finder also allows users to quickly look up and call the phone number for a business, saving money on unnecessary 411 directory calls.
• Fuel Finder – Save money by finding the lowest gas prices within a five-mile or wider radius.
• Full color maps (available on select phones) – See colorful maps of specific GPS locations and pan and zoom the map to view the surrounding streets.
• Easy destination entry – TeleNav GPS Navigator provides three methods for address entry – preplan your trips on www.telenav.com, type in your destinations directly into your phone using the keypad, or dictate your destination using TeleNav’s unique voice recognition address input system.
• Automatic map updates – Never worry about updating new map information or having to pay for updates – TeleNav provides this to its customers automatically and at no additional charge.
• Spot Marker – Easily find your car wherever you park it, such as in a large parking lot or on an unfamiliar downtown street.
• My Favorites – Save as many addresses as you want for easy access.
• Language preference – Choose English, Spanish, Mandarin, Russian, Cantonese, Vietnamese, French or Portuguese.
• 24x7 Customer Service – Get live help from TeleNav’s trained support staff - on any day and at any time.

To purchase TeleNav GPS Navigator, customers can download the application directly from their phones, visit their local SouthernLINC retail store, or sign up online at www.telenav.com. A list of SouthernLINC Wireless phones that support TeleNav GPS Navigator can also be found at http://www.telenav.com/.

About SouthernLINC Wireless
SouthernLINC Wireless, a Southern Company (NYSE: SO), is an Atlanta-based regional wireless carrier covering the major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. SouthernLINC Wireless bundles multiple communication options into one phone including push to talk, cellular service, text messaging, wireless Internet access and wireless data. More information about SouthernLINC Wireless can be obtained by calling 1-800-818-LINC (5462) or visiting the SouthernLINC Wireless Web site at www.southernlinc.com.

About Southern Company
With 4.3 million customers and more than 41,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast, one of America’s fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has received the highest ranking in customer satisfaction among U.S. electric service providers for seven consecutive years by the American Customer Satisfaction Index (ACSI). Visit our Web site at www.southerncompany.com.

About TeleNav Inc.
TeleNav Inc. is a global leader in wireless location-based services (LBS), including GPS navigation, Mobile Resource Management (MRM), asset GPS tracking (AVL) and local search. The company’s flagship product, TeleNav GPS Navigator™, is the first mobile phone-based GPS navigation service that is comparable to in-car systems found in luxury vehicles, but offers a superior experience with functionality such as automatically updated maps and business locations, moving maps, speech recognition, Wi-Fi hotspot finder, lowest price fuel finder and more.

TeleNav offers its services internationally through leading wireless carriers, including Sprint Nextel, Boost Mobile, Vivo Brazil and China Mobile. TeleNav products work on nearly all wireless networks including iDEN, CDMA, EV-DO, GSM, GPRS and EDGE. TeleNav partners include Research In Motion (RIM), Motorola, Samsung, Sanyo, LG, Palm, HTC, Audiovox, Nokia, NAVTEQ, TeleAtlas, deCarta, and Qualcomm.

For more information on TeleNav’s portfolio of wireless location-based services please visit www.telenav.com.